Hoyts IMAX is a Rip Off

$22 dollars for a tiny screen…. Granted it is a digital theatre, but that is not enough to charge me more. Digital theatres are the next step and is just part of the evolution that is cinema technology, it’s not special…. Also when I see IMAX I expect a massive screen. Hoyts EQ at Moore Park has converted cinema 2 into the “IMAX” theatre and it is a small screen compared to the GMAX screens at Parramatter Greater Union. Hoyts IMAX is a sham and I won’t be going back.

At least if the mob in Brisbane at Southbank team up with IMAX they’ll have a huge screen that was an actual IMAX theatre :)

From what I have read though briefly apparently the IMAX digital theater can’t do sceens bigger then 22m….

Be forewarned Hoyts IMAX = tiny screens….

  • Chris H

    I just got back from seeing Day The Earth Stood Still at Hoyts Carousel and I completely agree. When I go see IMAX I’m expecting the huge screen experience. This one was barely a megascreen. How about some truth in advertising?? Hoyts can eat shit and die now as far as I’m concerned.

  • Trevor

    You guys are right… Its all false advertising and not sure why they are allowed to get away with it? Its the same with Village and their VMAX screens. The one at Knox is a decent size for conventional cinema, but the VMAX screen at Southland is tiny (thinking you'd get the same VMAX experience everywhere)! Thats why home theatre is taking off as most home theatres are bigger than cinemas these days.

    I asked the CEO of Village cinemas once why they build such cheap and pathetic cinemas and auditoriums. His answer was that for the 4% of the population that notice the difference its not worth building quality cinemas! Not even one commercial THX auditorium in the country! Its about time people started to notice the quality (sound and screen size) and not just the seats but more importantly say something about it. Hey… I could go on and on…

  • http://nicholasorr.com Nicholas Orr

    Indeed, the mob dictate the standard…

    I bought a 3m 16:9 motorised screen for cheap. I have a Onkyo amp and Dali speakers. All i need now is a projector and i'm set.

    Then i'll only go to cinema because i don't want to wait for the blu-ray to arrive. Thankfully there are large screens around :)

  • http://nicholasorr.com Nicholas Orr

    Indeed, the mob dictate the standard…

    I bought a 3m 16:9 motorised screen for cheap. I have a Onkyo amp and Dali speakers. All i need now is a projector and i'm set.

    Then i'll only go to cinema because i don't want to wait for the blu-ray to arrive. Thankfully there are large screens around :)

  • greeney

    It's still IMAX because it uses 72mm film opposed to 36mm. It has a different aspect ratio to conventional cinemas, also there is a lot more money that goes behind an IMAX cinema, you'd be surprised at how many cinemas use THX certified equipment but you just don't know it.

  • http://nicholasorr.com Nicholas Orr

    Yeah I agree on technical grounds that effort and cost are involved.
    However from the non-technical movie goer point of view that I've taken with the above comments, it is a whole lot of money for something that doesn't live upto expectations. It occurs to me as part of the progression that is seeing movies in a cinema and therefore should be the same price as every other cinema.

    I went to see Avatar at the Cineplex owned Southbank 5 cinemas on Monday the 21st Dec it cost me $6.50!! The screen is 25m, MASSIVE, the sound was great – now paying $22 at EQ for an “IMAX” experience is just a waste of money…. The 338% increase in cost of seeing it at EQ Hoyts IMAX does not equal a 338% increase in movie experience….

    It is all about emersion, nothing emerses me more than a whopping huge screen in a massive theater…

    Thanks for stopping by :)